Music streaming service Boomplay Music this week announced a partnership with Nigeria’s TurnTable Charts (TTC). 

The arrangement, which is the first direct partnership between a digital service provider and a music chart publication in the country, will see Boomplay share data on the most streamed songs in Nigeria with TCC, to expand its flagship chart TurnTable Top 50. 

TCC was co-founded by Ayomide Oriowo and Adegoke Similoluwa in July 2020 to provide standard, weekly charts of the biggest releases in the country. TurnTable Top 50 combines radio and TV airplay, freemium streaming and now Boomplay data to provide information on music listening habits in Nigeria. 

Boomplay boasts more than 59 million monthly active users and a catalogue of over 56 million songs. The company says the move forms part of efforts to affirm the company’s commitment towards the growth of music across Africa.

“With this new partnership, we are bringing Boomplay’s leadership in digital music across Africa together with TurnTable’s definitive music chart to give creators, artists and fans access to even more credible statistics that they can rely on,” Boomplay director of artist and media relations Tosin Sorinola said.

“This agreement is a natural extension of our music strategy to bring exciting music experiences to fans across Africa while helping them find the hottest, most popular music hits and singles from all musical genres in Nigeria,” she added.

Oriowo said the partnership would go a long way to improve the data points used for TTC's charts while providing better platform-specific analytics and reports.

Sorinola said: “With Boomplay as the largest music streaming service in Nigeria, this is the first step to creating genre charts that put the spotlight on other genres of music beyond popular music in Nigeria.”
 

source: musicinafrica.net